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Arbitron, Maryland Attorney General Reach PPM Agreement

Published Monday, February 09, 2009

Baltimore and Columbia, MD - Feb 06, 2009 - Maryland Attorney General Douglas F. Gansler and Arbitron reached an agreement for Arbitron to modify its method of gathering PPM survey data for the Washington, DC, and Baltimore markets. Under the agreement, Arbitron will take several steps to more reliably represent all segments of radio listeners, particularly younger and minority listeners, including: Additional recruitment efforts to capture, as part of its sampling, cell-phone-only households that do not have a landline telephone Taking reasonable measures to ensure that recruitment of racial and ...

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Radio Currents Podcast, Feb 4

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